Naturally Neutral
Loose Face Powder, Naturally Neutral 11, 2.3 oz
Single jar · 2.3 oz
★ 4.5 · 102,829 ratings
$12.80
Milled by Coty since 1935
This site is the catalog of the house, showing all 23 jars and packs across 10 listings. Every jar is bought directly through a retail partner listing.

We mill one loose face powder two ways. Use these tabs to sort the shelf between our 1935 original and the talc-free version introduced in 2022.
Our original talc recipe in the 2.3 oz jar, across 12 listings.
Naturally Neutral
Single jar · 2.3 oz
★ 4.5 · 102,829 ratings
$12.80
Translucent
Single jar · 2.3 oz
★ 4.5 · 102,829 ratings
$18.03
Honey Beige
Single jar · 2.3 oz
★ 4.4 · 6,337 ratings
$27.99
Made without talc in the 1.2 oz jar, across 11 listings.
Naturally Neutral
Single jar · 1.2 oz
★ 4.5 · 102,829 ratings
$6.74
Translucent
Single jar · 1.2 oz
★ 4.6 · 12,065 ratings
$6.74
Honey Beige
Pair of jars · 1.2 oz · 2 jars
★ 4.6 · 12,065 ratings
$13.48$6.74 a jar
Translucent Extra Coverage
Pair of jars · 1.2 oz · 2 jars
★ 4.6 · 12,065 ratings
$13.58$6.79 a jar
We keep the range small: Translucent sets without adding color, while the tinted shades lend a soft tone taken straight from our jars. A short shade finder narrows the 4 choices in a few questions.
We lay out our powder by shade across the top shelves, from Translucent to Honey Beige, followed by two-shade duos and full cases of 12 jars.

The standard shade
Translucent, marked as 070-24 on our jar, is the shade most people mean when they ask for Airspun. We mill it twice so it spins with air, sets what is under it, blurs shine and adds no color of its own. Because it leaves tone alone, it fits the widest range of faces.
Our other 3 shades step in when you want a soft tone laid down with the powder. Translucent Extra Coverage, Naturally Neutral and Honey Beige each add their own tint on top of the setting work, while this jar stays plain, clear and out of the way.
★ 4.5 · 102,829 ratings
$18.03
Read the full jar pageWe mill one loose powder in two distinct formulas: our 1935 original talc formula in the 2.3 oz jar, and our talc-free formula from 2022 in the 1.2 oz jar. This side-by-side view outlines the sizes, history, and catalog listings for each option.
| The 1935 classic | Talc-free | |
|---|---|---|
| The jar | 2.3 oz | 1.2 oz |
| The base | Talc, milled twice | Talc-free, same twice-spun mill |
| On the counter since | 1935 | 2022 |
| Listings in the catalog | 12 | 11 |
| Sold as | Singles, pairs and cases up to 12 | Singles, pairs and two-shade duos |
Both formulas go through our same twice-spun mill to blur shine and set makeup; the choice comes down to the jar size and base you prefer.
One jar handles several jobs on the surface, from a light veil over makeup to a heavier layer left to sit.
Dust a light veil over makeup so it stays put on the surface. It sets liquid layers and leaves a matte finish without adding heavy weight.
How we set and bakePress a heavier layer over makeup with a puff, leave it to sit on the surface for a few minutes, then sweep the excess away with a clean brush.
The Translucent shelfPress a small amount over the face later in the day. It blurs shine on the surface and mattes the finish without adding another layer of color.
Find your shade firstThese are the jars the counter hears about most often, drawn directly from the ratings left on retail partner listings rather than picked by our hand. They represent the classic 1935 powder and our talc-free formula across our shades.
We list our multipacks from pairs up to cases of 12 for those who keep a back stock or split an order. Each card displays the per-jar arithmetic so you can see when a full case brings the cost down and when it does not.
Pair of jars
Naturally Neutral · Talc-free
10% less per jar than the single
$12.13$6.07 a jar
Pair of jars
Honey Beige · Talc-free
25% less per jar than the single
$13.48$6.74 a jar
Pair of jars
Translucent Extra Coverage · Talc-free
15% less per jar than the single
$13.58$6.79 a jar
Pair of jars
Translucent · Talc-free
$13.58$6.79 a jar
Dip a puff or brush into the loose powder from the jar. Tap the handle against your hand to shake the spare powder back into the tub before it touches your face.
Press the puff or sweep the brush over makeup or bare skin. We mill the powder twice so it sits light on the surface, sets base layers, and blurs shine without added color.
Take a clean, dry brush and sweep lightly across the face to lift off any loose grains. The surface stays matte and smooth with only the set powder left behind.
Loose Face Powder, Translucent 24, 2.3 ozSince 1935
We have milled this loose face powder since 1935. The powder is milled twice, spun with air so it settles light on the surface, sets make-up, mattes, and blurs shine without adding color. That milling process is where the name Airspun comes from.
Our round jar has stayed recognizably the same object across the decades. The original talc formula remains in the 2.3 oz jar, while our talc-free formula was introduced in 2022 in the 1.2 oz jar across our handful of shades.
These are words left by customers on the partner listings where our jars are sold, quoted here as they were written.
I do not wear face powder but my friend Susan had me order it for her. She is 83 yrs old and she wears the powder everyday. She loves it and she has used this for decades. Do I think this is a great endorsement of your product.
This stuff is amazing!!! I ran out of this powder and switched to Laura M translucent powder and my makeup looked so bad. This stuff always keeps my face put and is the best part about my makeup routine. This is a great deal too!!
We put our notes on the two formulas, the four shades, and how to set or bake in one place. These four guides walk through the jars, the numbers on the base, and how we mill the powder.

The house catalog
We mill 23 jars and packs across two formulas and four shades. Choose single jars, duos or cases directly from our retail partner listings.